Press


wallstreetjournal   Wall Street Journal
"Fashion designer Davina Reichman attended the launch in central Sydney wearing her own twist on the traditional little black dress, the “iDress,” which has a reinforced pouch in the front to carry the iPad...” 
Link 
 gizmodo
Gizmodo
Give Yourself Rock Hard Abs Of iPad With iClothing
“Forget the gym. Why would you want to spend hours and hours doing stomach crunches for rock-hard abs when you can just buy a T-shirt with a pouch for an iPad?” 
Link 
 cnn
CNN
“iClothing, an Australian-based clothing company -- not affiliated with Apple, despite the lowercase "i" -- has designed a two-piece collection of iPad-friendly clothes.” 
Link 
fashionsource
FashionSource
"The idea, to develop garments that have 'invisible' pockets that are designed to store an iPad, was the brainchild of managing director Davina Reichman.
"I wanted to find a way to solve the problem of having an iPad with nowhere to put it," Reichman said.
Reichman became well known earlier this year after organising the Being Born Again Couture fashion show where she paired up well known artists with well known designers.
For example,
 Akira Isogawa collaborated with Lindy Lee and similarly, Nicola Fenetti and Guy Peppin, to create unique pieces for the event. 
- Dawn Adams 
Link 
 

Sydney Morning Herald
"Four days before the iPad was on our shelves in Australia, Davina Reichman launched her iTee & iDresses... heralded as the world's first iPad compatible clothes" 
 - SMH, June 3, Style section, pg 2

iclothing_sydney_morning_herald

news.com.au
Video with Davina in the iDress talking about iPad compatible clothing Link 

Davina being interviewed for iClothing on News.com.au



The Drum (UK)
"Australian fashion designer Davina Reichman has taken inspiration from her Kangaroo compatriots to design a series of must have accessories for the die hard iPad afficianado." Link


TUAW - The Unofficial Apple Weblog
”This is a clever way to carry your iPad when you're out hitting the town Friday night…”
 Link 



Cult Of Mac
Behold the little black cocktail ipad dress
“The iDress positions itself as kind of a chic, kangaroo iPad pouch, a cute to-the-knee number in black cotton sateen, perfect for when it comes time to put down your mouse and pick up a glass of prosecco, if their marketing speak is to be believed.“
 Link 



Blogcritics
“iClothing takes a modern approach to wearable, comfortable high-street clothing old classics where favorite wardrobe items are now iPad compatible.”
 Link 
 

360 Fashion 
Youtube video with iDress talking about iPad compatible clothingLink 

Davina iClothing 360 Fashion
Download iPad magazines to your iTee & iDress 
http://mobilemags.360fashion.net

Mashable: Wired Fashion: 10 Items of Connected Clothing for Gadget Lovers

Do you love your gadgetry so much you wish you could wear it? Well actually, you can. There are some rad ranges of great garmentry out there designed especially for the connected consumer. Said to be "perfect for men and women with a digital lifestyle," the "iTee" from Aussie co iClothing boasts a pouch for your 'Pad. Link


  
    


Mornings with Kerri-Anne
Davina interviewed by Jamie Malcolm on iPad launch 28 May 2010. 
Photo: 
anina.net of 360fashion.net

Davina_being_invterviewed_by_Mornings_With_Kerri_Anne

 
Digital Journal
Australian company launches world-first 'iPad clothing'
An entrepreneurial Australian company has launched what it calls the world's first "iPad clothing," in time for the international launch of the iPad. Link

Trendhunter 
"I can’t think of a better way to do so than with garments not only inspired by the tablet, but also seemingly inspired by the kangaroo." 
Link

Fashionunited.co.uk 
“Especially for those who like to mix ‘n match fashion and technology, iClothing launched fashion designs for men and women with a digital lifestyle. With the growing anticipation of the iPad, the clothing company launched the iDress and iTee.” 
Link

Email from Steve Jobs about iClothing
"Keep up the great work guys. - Sent from my iPad"

Steve Jobs iClothing


Channel 7 sunrise program 
Seamus Byrne, a channel 7 technology reporter at the iPad launch on 28 May 2010, was wearing an iTee from iClothing. Link

Picture

The Sun (UK) 
"The kangaroo-pouch style new clothing range, unsurprisingly designed by an Australian – Davina Reichman, is a must have for the iPad lovers who cannot bear to be parted from their shiny new gadget - the iPad launched in the UK today."
 Link

Picture

Geekgirl
“The iDress & iTee – iPad compatible iClothing – designs by Davina Reichman & Luke Staley
Now the iPad has launched, iClothing innovates with fashion and technology by bringing the two together with a flair of style”
 Link

GeekyGadgets
iClothing Offers A Unique Way To Carry Your iPad
“If you are looking for an easy way to carry your shiny new iPad around then you may want to check out these creations from the guys over at iClothing.”
 Link

2dayblog.com
“iClothing from Australia is showing off their new iTee and iDress. It is the world’s first iPad-compatible clothing which has a special huge pocket for your i
Pad.” Link

Computerworld
The well-dressed iPad: Chic accessories for an elegant tablet "For people whose clothes are a little more downtown than tailored three-piece suits, iClothing makes T-shirts and LBDs (for those of you who are alien to couture, those are Little Black Dresses) with big pockets for iPads"
 Link

iPhonefreak 
“Carrying all your tech about can be a bit of a pain, as pockets can only hold so many items without a) generating unsightly bulges, or b) pulling your trousers down...
The answer to all this however, is here in the form of the iDress and the iTee from Australian company iClothing.” Link

Techfemina

"You gotta dress apt, if you plan to own an iPad. It's not a ritual, but geeks love doing crazy things, so iClothing from Australia has come up with their new iTee and iDress" 
Link

Popsci.com
“With a background in computer science and fashion design, Sydneysider Davina Reichman may be uniquely qualified to launch the country’s first wearable iPad clothing range.” 
Link

iPad launch 
Photo: 
anina.net of 360fashion.net
Download iPad magazines to your iTee & iDress
 http://mobilemags.360fashion.net

davina-reichman-idress

Technoezine
Link

iPhone Life
This Australian company iClothing took a cue from the kangaroo and came up with a great way to carry your iPad around with you. Built into each iTee shirt and iDress is a pocket for your iPad. But remember to heed the warning on their Web site: REMOVE iPad BEFORE WASHING! Link

Lifehacker
"iPad ready clothing" 
Link

Freebytes
“Some guys in a company from Australia known as iClothing have creating something for you iPad users"
Link

iDress and kangaroo

Everything fashion for the iPad
The original iTee and iDress feature reinforced padded pouches which are comfortable and almost invisible. Watch the news.com.au video to decide whether you think it’s funky or freaky!

The iPad-Compatible Little Black Dress Has Arrived
Not everyone can pull off an iPad vest, which is why we’re relieved that someone finally came out with a line of fashion staples that will look good on anyone... Link

Little Black iDress (LBiD)

Urbandictionary entry - iClothing entry
Link

iPad News Daily
"Who needs a necklace when you can head out to your next party touting an iPad? An Australian company produces the iClothing line, which comes with a built-in pouch (not cultural stereotype- it is like 'roo pouch) that lets you carry around your baby, I mean device in a hands-free fashion, pulling it out when you need it the most." 
Link

iPad Fashion

Chicago Press Release.com
"It makes sense that fashion accessories evolve to fit our technological needs. But a new clothing line may be taking this concept to a new extreme. iClothing, an Australian-based clothing company — not affiliated with Apple, despite the lowercase “i” — has designed a two-piece collection of iPad-friendly clothes." Link

Put That iPad In Your Pocket. That's Right, I Said 'Pocket'
"Australian designed and made iClothing sells white and black unisex tee shirts and a little black dress, both of which feature a giant pocket in which you can stash your iPad."
 Link

Touch my iPad
Link

Thenextweb.com
"Drawing local inspiration from the Kangaroo, the iTee and the iDress put those massive pockets in the front of the clothing...early-adopter of the latest bit of sexy Apple kit." 
Link

iPadCoverCase
Unique iPad Accessories For Those Who Want Something A Little Different
"iClothing: Why buy an iPad case or bag when you can simply slip it into your specially designed pocket? iClothing have come up with the iTee – a t-shirt with an inbuilt, iPad-sized pocket". 
Link


Fashionablymarketing.me
“iClothing, which consists of the iTee and the iDress, are innovative and specially tailored garments with padded pockets for convenient iPad storage” 
Link

Recommended for you Cool iPad Accessories
iTee and iDress, on the go, you can simply and comfortably hold your iPad.
 Link

Fashion for iPad lovers
Especially for those who like to mix ‘n match fashion and technology, iClothing launched fashion designs for men and women with a digital lifestyle. With the growing anticipation of the iPad, the clothing company launched the iDress and iTee.
 Link

Machoe.com
“Based on the marsupial pouch common to kangaroos, Australian designed iDress and iTee got pockets to fit your iPad.” 
Link

Newlaunches.com
“You certainly cannot do away with your iPad, especially if it’s a party you’re going to. And at the same time you do not want it to occupy your ever busy palms or cause you to carry some extra baggage. So we have this awesome clothing range called ‘iClothing’“ Link

Thisisawesome.com
“First I laughed and then I realized this had to be posted here. The iTee is a protective almost invisible front pouch to store and carry your iPad with you on the move! Will you dare wearing one?” 
Link

Gadgetsin
For most of iPad fans, an iPad case and a dedicated bag aren’t enough. What else do they need lacking? obviously the iTee iPad T-shirt is a good thing. 
Link

iPhoneLife
This Australian company iClothing took a cue from the kangaroo and came up with a great way to carry your iPad around with you. Built into each iTee shirt and iDress is a pocket for your iPad. But remember to heed the warning on their Web site: REMOVE iPad BEFORE WASHING!  Link

Design Fetish
iTee and iDress from iClothing provide an easy, comfortable way to store your iPad on the go!
 Link

The Little Black iDress by lucyandlolita
Who says fashion can't be practical? The classic little black dress goes high tech thanks to iClothing, an Australian company that has hybridized fashion and technology in stylish, device-toting garments.
iClothing looks like the perfect answer to the question "What should I wear?" for men and women with a digital lifestyle. Just remember to remove your precious iPad before tossing your iDress or iTee into the laundry!
 Link

ifitshipitshere
"Australian designed and made iClothing sells white and black unisex tee shirts and a little black dress, both of which feature a giant pocket in which you can stash your iPad." Link

iPad Accessories
"We know you've had some trouble carrying your iPad with you everywhere, haven't you? If the iPad covers and bags that are coming out aren't exactly your style, you can try another simple solution: wear it. That's right, an Australian company designed the iClothing line, the perfect garments when you just want to keep your precious tablet close by."
 Link

Apple Tablet
"Apple iPad Pouch T-Shirt and Dress debut in Australia. It's iClothing" 
Link

Gayakuman - Gadget Informer Thoughought The Gadget Sphere
“Take a look on this World’s first iPad compatible shirt, made by iClothing fashion company.”  
Link

Apple-iPad-Tablet
“Apple iPad Pouch T-Shirt and Dress debut in Australia. It's iClothing” 
Link

liewcf (popular South-East Asia blog)
“Now You Can Wear Your iPad, the Kangaroo Style” 
Link

iMod (popular blog in South Africa)
“iClothing is a retail store which makes clothing specifically for iPad users. In other words, the clothing is made to assist you in carrying your iPad” 
Link

eHow
Wearing your iPad is an option. An Australian-based clothing company, iClothing, makes iPad t-shirts and iPad dresses. Link

Intomobile
"I thought that iPad pants is a spoof. Apparently, it isn’t, or at least it isn’t completely as we have an Australian company launching two products that allow both guys and gals to carry their beloved tablet around." 
Link

Thelifefiles.com
“Australian company is producingiClothing (pictured above) for men and women to carry their iPad’s around.” 
Link

MyNextFone
“How do you take your iPad with you, wherever you go? It is quite big and won't fit into trouser pockets, fortunately an Australian company has the solution – iClothing.” 
Link
Ipaccessories
“We know you've had some trouble carrying your iPad with you everywhere, haven't you? If the iPad covers and bags that are coming out aren't exactly your style, you can try another simple solution: wear it. “ Link

Digg
“ On the one hand, this is a clever way to carry your iPad when you're out hitting the clubs on Friday night. On the other hand, there's something a little strange about seeing a good-looking woman wearing a "little black dress" with a huge pocket in the front of it.”
 Link 

Techeblog
Link

Tech-life
"iClothing from Australia is showing off their new iTee and iDress. It is the world’s first iPad-compatible clothing which has a special huge pocket for your iPad"

Showhype
Link

Mobilewhack
“iTee, a way to stuff an iPad down the front of your shirt like a kangaroo with a little joey. They also have the iDress, which is the dress-form of the iPad pouch.” 

What I Feel Is Hot
Link

Wareground
Link

SocialMediaDaily
"Everything fashion for the iPad" 
Link

Zimbo
Link

LikeCool.com
Link

Lasoo.com.au
“To get the ball rolling, here’s something fun for iPad owners-to-be to lust over: iClothing . This stylish dress and unisex t-shirt come with a built-in pouch so you can have your iPad front-and-centre at all times - literally.” 
Link

Technobuffalo
“This “classic” Little Black Dress comes from a company calling itself iClothing out of Australia. Appropriately named the iDress, this little black diddy features a pouch just below the waistline of the dress that is just the right size to carry your iPad around with you” 
Link

i4u
“The kangaroo country is totally ready for the iPad. Australian fashion startup iClothing is going to offer the iDress and the iTee.” 
Link

Wiihacks
“Marsupials Inspire Australian iPad Clothing Line” 
Link
 
Normzarr
iPad Kangaroo Pouch Clothing from Australia - Black Dress and T-Shirt 
Link

iccellphone
Link

Socialmedianews.com.au
Link

Macblips
Link

MORE PRESS COMING SOON